Pixel + Conversion API (IOS 14 ready). Catalog CSV export to create Facebook and Instagram shops and track users’ actions to target ADV. Microdata included to feed the catalog via pixel. All scripts called after page load to improve Google LCP.
If you want to setup dynamic ADV on Facebook Business Manager (like retargeting campaigns) or just collect complete data, to analyze activity on your e-commerce supported by Facebook analytic tools, Instagram Shopping Tag, you definitely need this add-on.
Moreover, Facebook Business Manager gives you the opportunity to create conversion based campaigns. It means you may pay on the result you obtain from your campaign, that is one of the standard actions registered by the Pixel di Facebook (Add To Cart, Purchase, Registration, etc…).
You can use Cron Task Manager free plugin to generate catalogs and then schedule the automatic import on Facebook Business manager. You can export catalog for different countries, currencies and languages. Information contained in the csv catalog will change accordingly (i.e. prices).